Reveni: The Forgotten Customer Experience

Reveni customer experience report hero — The Forgotten Customer Experience - hand-drawn lines animating behind the hero

Role

Design + build

Type

Interactive report

Live at

cx.reveni.com

Languages

English + Spanish, in full

- The build -

Reveni sell instant refunds. The bigger argument is that post-purchase is where retention gets won, and most brands treat it as the bit that happens after the interesting part.

Nobody finishes a PDF about that. So we didn't make one.

// the problem

A report only works if it gets read.

Ten chapters is a lot to ask of anyone in one sitting - so the build had to make it easy to start, easy to stop, and easy to come back to.

- The screens -

Reveni report emotional journey visualisation — A customer moves through the journey while the emotional line rises and falls alongside them

Expandable data section in the Reveni report — Numbers open up when you want the detail and stay out of your way when you don't

Contributor section of the Reveni report — Seven named contributors, each with a face and a quote

- What it does -

01

It remembers you

Get five chapters in, close the tab, come back next Tuesday and you're exactly where you left off, already through the gate. No second form. No starting again at the top.

Chapter progress indicator — Chapter memory

02

English and Spanish, all the way through

Reveni are Spanish and sell into the UK and Europe, so a toggle in the corner was never going to cover it. Both versions are complete.

Language toggle and localised content — Two complete versions

03

Documentary, not download

Reading it sits closer to a documentary than a download. The emotional line does the narrating; the data waits until you ask.

Animated hand-drawn lines behind the hero — Hand-drawn hero lines

04

Custom typeface, mint and ink

Custom typeface throughout, a mint and ink palette, hand-drawn lines that animate behind the hero. Seven named contributors from Channable, Gorgias, LoyaltyLion and others. That's what keeps it on the research side of the line.