Polaris Growth CRM survey - Lovable build by Waye

Polaris Growth CRM survey landing page — The CRM survey landing page - independent, and it has to look it

Role

Design + build

Type

Research site

Live at

crmsurvey.polarisgrowth.com

Sample

50 Dutch ecommerce teams

- The build -

We surveyed fifty Dutch ecommerce marketing teams about the CRM platforms they actually use. The research is a story of its own. This is where it went to live.

Most CRM reports are written by CRM platforms, which is a bit like asking the chef whether the soup needs salt. This one wasn't, and the site had to carry enough independence that people believed it.

// the problem

Independence isn't a claim you can make in a headline.

It's something the interface has to prove by letting people go at the data themselves.

- The screens -

Sortable findings table on the Polaris CRM survey site — Findings you can sort and filter

Platform comparison view — Platforms placed side by side

- What it does -

01

The data is yours to pull about

Findings you can sort and filter. Platforms you can put side by side. The report gives you the room to disagree with it, which is the fastest way to be trusted.

Interactive findings table — Sort and filter

02

Signups land in Slack as they happen

Behind the gate, Polaris watch every signup land in Slack, with the company name and where they came from attached. No overnight export. No Monday morning spreadsheet.

03

Two landing pages, running against each other

Every visit knows which version it saw. That's how we spotted, inside a week, that the paid ads were doing nothing while a video from Omar's personal account was quietly doing all the work.