Live gameshow.

Real CRO tests.

Cash on the line.

Polaris are CRO experts. Their problem is the same as every CRO agency's problem: people think they already know how conversion rate optimisation works, and they're usually wrong. Bigger button. Brighter colour. Clearer copy. The instinct is rarely the answer.

So we built the A/B Test Gameshow. A live, interactive webinar where Polaris and partners put real A/B tests on screen - two versions of the same site, one of them won, one of them didn't. The audience votes live. Then we reveal which one actually moved the needle. Score 100% in every round? Win €100.

Three partners on the bill: Gorgias, Rebuy, clearer.io. The audience is ecommerce marketers, growth leads, founders - anyone with an online store and a hunch about what's costing them conversions. They came to learn. They stayed because they kept being surprised.