Library.
Of real email flows.
Designed to make brands realise what they're missing.
Domaine is an ecommerce and CRM agency. They wanted to showcase the quality of their Klaviyo work, but a portfolio page with screenshots wasn't going to do it justice. They needed something brands could actually browse, explore and learn from.
We built an email flow library — a curated collection of real flows designed by Domaine for their ecommerce clients. Not mockups or templates. Actual flows that are live and performing. Welcome series, post-purchase sequences, win-back campaigns, all of it.
The library was designed to create a gap. When a brand browses what Domaine's flows look like compared to their own, the disparity does the selling. It's not promotional. It's useful. And usefulness is what earns attention.
The library became a sales and marketing asset more effective than any pitch deck. Brands engaged with it because it was genuinely valuable — and every minute spent browsing was a minute spent realising they needed Domaine.
“Waye helped us create an Email Flow Library that gave us a far more modern, visual way to showcase our CRM capabilities. Using Lovable is incredibly simple on our side; we just update a spreadsheet to add new content. The result is more creative gated content and a much more agile way to keep it fresh.”
Freyja Wedderkop
Head of Marketing EMEA · Domaine
One library. Every flow. The gap sells itself.
Domaine