Operator Experience - Lovable build by Waye

Operator Experience homepage with full-bleed event photography — Homepage - event photography given room to breathe

Role

Design + build

Type

Community platform

Live at

operatorexperience.ai

Members

28 brands behind the wall

- The build -

OX is an invite-only community for brand-side operators in fashion and lifestyle. Closed room. No agencies, no platforms.

For its first stretch it lived as a single page, which was fine for a launch and useless the moment the community had anything to show for itself. Photography from Manchester and London. Writing worth reading. Giveaways going out to members. A roster of brands that people genuinely wanted to see.

So we built it a proper home.

// the problem

Luke called the old site a glorified PDF.

A launch page can hold a promise. It can't hold a community with photography, writing, members and a waiting list.

- The screens -

Operator Experience member portrait wall behind an email gate — The Room - portraits behind glass until a member email unlocks them

Grid of Operator Experience member portraits with names and brands — Members shot properly - name, brand, job. Tap a portrait.

Operator Experience partners page with sponsor tiers — Partners - headline sponsor, event sponsors, no logo soup

Operator Experience event gallery section — Event galleries built from the real days in Manchester and London

- What it does -

01

The Room

Every member shot in the same studio setup - name, brand, job title. Logged out, the whole wall sits behind glass with nothing but an email field over it. Members sign in and the room comes into focus. Everyone else gets the outline and a nagging sense they're missing something.

Operator Experience member portraits — Tap a portrait

02

A gate that means it

Insights, giveaways and profiles all gate properly. Access is the product, so access had to be built rather than implied - not a blur filter you can inspect your way past.

Members-only gate screen on mobile — Members only

03

Partners, tiered

Headline sponsor gets the whole panel. Event sponsors get their own line. No wall of grey logos at equal size pretending everyone paid the same.

Operator Experience partner tiers — Headline and event sponsors

04

Event galleries

Real photography from the real days. When you've got pictures of a room full of the right people, that's the argument - so the images get the space and the copy gets out of the way.