Role
Design, build, film
Type
Personalised microsite
Live at
migrate.andzen.co
Scale
8 chapters · 7 films
- The build -
Andzen wanted a word with APAC brands sitting on Emarsys, watching a platform they bought for B2C drift steadily towards enterprise B2B.
The trick was making it personal without making it creepy.
// the problem
A migration pitch is a hard read. Nobody wants a sales page about switching platforms.
So it had to arrive already knowing something true about you, and then hand you the numbers rather than the conclusion.
- The screens -
- What it does -
01
It reads your stack on arrival
Land on the page and it already knows your stack. It's read your website, clocked that you're running Okendo and Searchspring, and by the time you reach chapter three it's explaining how those exact tools plug into Klaviyo. Your logo is on the page. The examples come from your sector.
02
Eight chapters, written as a feature
Nobody gets told what to think. They get handed the numbers and left to do the maths, which is a lot more persuasive.
03
Charts you drag, a model you build
A cost model you build yourself by choosing your list size. A renewal month picker that shows you the gap you're carrying. Interaction as argument.
04
The pod, dropped straight in
A customer, an agency COO and a Klaviyo AE talking about what actually changed after Emarsys - episode, quote and all, sitting inside the read rather than parked on another page.
05
Seven films, made in Runway
A forklift turning up where it has no business being: a runway show, a perfume ad, somebody's kitchen. The joke lands a beat before the point does, which is the idea.
06
Through Klaviyo brand and legal
All of it cleared Klaviyo brand and legal before a single ad ran. That shapes a build more than you'd expect, and the page is better for it.
- In motion -
- Detail -
- Where it landed -
8
Chapters, read end to end
7
Films made in Runway
APPROVED
Klaviyo brand and legal, pre-launch
// next build
Reveni
Ten chapters. Two languages.
// want one