// the shortlist
One email a week.
Only the good stuff.
Content worth reading, events worth turning up to, webinars worth watching. Picked by people who do this for a living.
Nothing in here because someone paid for it to be.
- What lands in your inbox -
What lands in your inbox
Three things a week. Nothing else.
01 · Read
Content worth reading.
Articles, essays and the odd bit of research that earned their place. One line on why, so you can skip the ones that aren't for you.
02 · Go
Events worth turning up to.
In person and online. We sit in these rooms for a living, so we'll tell you which are worth the train fare.
03 · Watch
Webinars worth watching.
The ones that earn their forty-five minutes. We say nothing about the ones that don't.
- The rules -
The rules
- 01Nothing goes in because someone paid for it.
- 02No affiliate links. No sponsored slots. No "partner content."
- 03If we mention our own work, we'll say so plainly.
- 04Thin week, short email. We'd rather send three good things than pad to ten.
Break one and reply to tell us off. We'll deserve it.
- Who's behind it -
Who's behind it
Put together by Waye. We work with agencies and SaaS companies, not brands, so we have nothing to sell you.
Reading everything is the job. We wade through it to stay sharp for the people who pay us - you may as well have the good bits.
No funnel. No "book a call."
- Sign up -
One email a week.
Only the good stuff.
Ecommerce brands only. Agencies and tools get quietly removed - the list only works when the verdicts come from operators.