Leads. In the first week.

From a research report that had never been conducted before.

On a topic nobody else had proper data on.

Commerce Thinking wanted their first piece of original research. Not a sponsored whitepaper with a vendor's thumb on the scale. Independent, credible research on returns — one of the biggest and most underexplored problems in ecommerce.

We designed and ran a survey targeting ecommerce brands directly. We worked with returns technology providers to distribute it, but we were strict: no sponsors influenced the questions or the findings. The data had to be clean.

We wrote the full report, designed the data visualisations, and handled the launch campaign. We also built a poll mechanic into the launch - respondents voted on what they should survey next, which gave Commerce Thinking a direct outreach angle for their own services and audit. The survey didn't just generate awareness, it generated sales-qualified leads.