They sell clothes online. About a third of it comes back.

Returns are the most expensive, most invisible part of fashion ecommerce.

Reveni handles them. Nobody talks about it.

Reveni surveyed two hundred European fashion brands — the people who actually absorb the cost of returns — and cross-referenced their answers with anonymised consumer behaviour from the Reveni platform. Two sides of the same conversation, in one document, for the first time.

Waye built the launchpad. We recruited eleven agency and platform partners to contribute, co-sign and share — giving the report the multi-voice credibility a single brand can't manufacture on its own.

Then we designed the landing page, packaged a partner kit (copy, visuals, ready-to-ship assets), ran the LinkedIn organic and paid drumbeat, briefed two PR agencies — Spain and the UK — into the trades, and sequenced the email follow-up.