Non-Shopify leads.
In the mid-market.
From a survey that asked them what they actually think.
Rotate needed a lead generation asset that would resonate with ecommerce CTOs and tech leaders. Not another ebook or checklist. Something with enough weight to warrant a download and enough substance to start a real sales conversation.
We designed a survey specifically for ecommerce CTOs, covering the challenges, priorities and frustrations that this audience genuinely cares about. We wrote the full report and turned raw survey data into a narrative that Rotate's team could use in outreach.
We handled distribution to make sure the report reached the right people and generated the downloads Rotate needed to build pipeline.
Over a hundred non-Shopify leads in the mid-market space. Exactly the audience Rotate wanted. The results were strong enough that we're building the 2026 version right now.
“Will and his team delivered a sleek, polished Tech Leaders Survey that consistently generated high-quality leads over an extended period.”
Cailin Neal
Partner Marketing Lead · Shopify
Ask the right questions. Reach the right people.
Rotate