Views.

On a single TikTok clip.

From a podcast about browser tabs and bar tabs.

Squashed Pixel wanted to build a community around their brand. But they didn't want another talking-heads-on-Zoom podcast. They needed a format distinctive enough to stand out and entertaining enough to keep people coming back.

We created Open Tabs from scratch. The concept: we interview ecommerce founders about what tabs they have open in their browser — the things they're reading, thinking about and working on. While they do it, they're drinking an open tab. Four drinks. Four rounds. Four tabs. The name works on three levels.

Every episode is filmed in person. Will Lynch, Waye's founder, co-hosts every episode with Claire, founder of Squashed Pixel.