Channels.
One message.
A Shopify agency that wanted to be taken seriously in B2B.
Code is a Shopify agency. They wanted to establish themselves in the B2B commerce space, but 'we also do B2B' on a services page wasn't going to cut it. They needed a campaign that would make B2B buyers believe Code understood their world.
We started with positioning — working out what Code's angle on B2B commerce should be and how to differentiate it from every other Shopify agency making the same claim. Then we built the campaign across six channels: articles, social media, email, landing pages, paid ads, and strategic positioning work.
The campaign was designed to work as a system. Articles built authority. Social drove awareness. Emails nurtured interest. Landing pages captured intent. Paid amplified everything. Every channel reinforced the same message.
Code went from being perceived as a DTC Shopify agency to having a credible, visible presence in the B2B commerce conversation. The campaign gave them a library of assets they could keep building on.
“Will and his team created a high-quality, creative B2B campaign with Code that engaged prospects across the funnel. They went above and beyond to leverage every available Shopify B2B resource, delivering insightful and expert-level content. Will and his team also shared thoughtful updates and wrap-up materials that helped me effectively champion the campaign internally.”
Cailin Neal
Partner Marketing Lead · Shopify
Six channels. One story. A completely different market position.
Code